SEO (Search Engine Optimisation) refers to the process of making your website more user friendly and relevant to rank higher on SERPs (Search Engine Results Pages.)

To achieve the ideal user experience and rank highly on Search Engines, you need to know your stuff!

So how do you achieve this? Here are our top SEO tips – the basics!

Set Your Baseline

An SEO audit crawls your website and your competitors to decide where your website is ranking currently, and how it sits within your industry. This is an important start to any SEO strategy. Discovering your baseline allows you to optimise specific areas of your site in order to rank highly.

Research Keywords

The heart of your SEO strategy. Keywords are essential when it comes to optimising web pages and growing traffic to your site. What keywords are searched for most often? What keywords are your competitors using? What are the keywords that relate to your content and your target audience?

Acquire Backlinks

Another crucial part of any SEO strategy. Other sites and blogs linking to your site, shows Google that your page is relevant and deserves to be on SERPs. Backlinks help you achieve domain authority and also increase the likelihood of a web user visiting your site from another reliable site.

Fun Facts To Remember

Over 50% of Google searches come from mobile. Make sure your site is user friendly!

68% of online experiences begin with a search engine.

Get In Touch

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