What Is Domain Authority?

What is domain authority

Domain Authority (DA) refers to the scoring scale between 0-100 which measures how authoritative your website is. This measurement analyses the relevance of website content in regards to its industry and which other websites have cited it to determine the likelihood of its ranking on Search Engine Results Pages.

The higher the DA, the more stable the rankings and the more likely you will be able to compete on page 1.

Here are our top tips to boost your DA.

Acquire High-Quality Backlinks

Backlinks play a huge role in calculating DA. They are one of the most important ranking factors. Think of your website as an academic essay, for a high grade on an essay you need to include citations to relevant and authoritative information. The same thing applies to a website, if a trusted source cites your website, your DA increases.

Optimise Your Website

Another way your DA score is generated is by looking at the user experience. To ensure a good user experience on your website you need to assure that the structure of your website is proper and that content is accessible to the user. Optimising your website for mobile is a great start. Ensuring your site is safe and functions well and quickly is important when wanting a high DA.

Create Killer Content

All the back end, technical work is important for boosting your DA. But the content you create on your pages is equally as important! Creating good content boosts the likelihood of it being visited, and shared. Creating link-worthy content is a great way to boost DA. Think about incorporating: articles, blogs, videos, infographics, and podcasts to increase the relevance of your website.

Fun Facts To Remember

Over 55% of websites without backlinks do not get organic traffic.

The BBC has a DA of 95

Get In Touch

Want to learn how to boost your DA? Grow your business, grow your skills. Get in touch with the gang today!

Call 0161 706 0012

or email info@growtraffic.co.uk