Check out this GrowSkills infographic outlining exactly what backlinks are.

What Are Backlinks? An infographic

A backlink is simply a link from one website to another. When a website includes a link back to a webpage on your website, this is known as a backlink, inbound link or incoming link.

Benefits Of Backlinks

Backlinks are a crucial element of SEO as they act as a “vote of confidence” from one website to another. In essence, if a website is linking back to your website, it is telling Google and other search engines that your content is valuable and trustworthy.

Having a range of backlinks from various websites will help Google recognise your website as a quality, trustworthy and relevant site. This will help increase your authority on search engines, therefore helping your website rank higher.

Having 1 backlink from a quality website is better than having 1000 backlinks from low-quality, spammy websites.

Dofollow vs Nofollow Backlinks

Nofollow links do not pass as much value from one site to another. Dofollow links are the type of links that will improve your search engine rankings as these pass more “link-juice”.

Backlink Statistics

  • Websites that engage in blogging receive 97% more links to their site
  • long content receives 77.2% more links than short articles
  • 43.7% of top ranking pages in Google contain reciprocal links
  • 92% of marketers believe that links will still be ranking criteria in Google algorithms in 5 years time

How GrowSkills Can Help

If you would like to learn more about what we have explored in this infographic – get in touch with a guru!

You can reach a member of our team by calling 0161 706 0012 or emailing