GrowSkills Guide: Title Tags And Alt Tags

Title Tags and Alt Tags Blog Graphic

When entering the world of SEO, there are so many abbreviations, acronyms and jargon-filled terminology to keep on top of. In this GrowSkills guide, we want to lift the veil on some of that vocabulary – here, we will teach you everything you need to about title tags and alt tags.

At the crux of a good SEO strategy are accessibility and user experience. Thanks to the Helpful Content Update, Google prioritises content that it deems useful to the user, not just what’s written in the copy but with all the attributes that come with it.

What Are Title Tags?

Title text (a title tag) is a form of metadata that sits in the header of your webpage. This specific tag describes the page. This form of HTML tag is used to provide additional information about the web page to both the search engine and the user, having great benefits for accessibility as well as SEO.

We often see the title tag in the search snippet presents in SERPs (the blue bit!) Be sure that the title tag is accurate and direct as this tends to be the first thing people see!

What Are Alt Tags?

For starters, alt tags or alt text are absolutely essential again, not only for your SEO but for user accessibility. For users with visual impairment, for example, an alt tag offers a worded description of an image displayed on your webpage. Screen readers tell them what is in the image.

However, it isn’t only screen readers that can understand an alt tag, search engines do it too! Search engines use the alt tag to understand the context and usefulness of the image, and therefore, your web page as a whole.

Think of your alt texts as part of your copy, understanding the value it brings to your reader is crucial for the user experience.

Keywords In Title Tags And Alt Tags

Sure, title tags and alt tags are important, but what makes them work their magic is the keyword! When developing an SEO strategy, keywords tend to guide your every move. Embedding your keywords into your title tags and alt tags is absolutely essential!

To improve rankings, it’s important that your keyword is embedded appropriately throughout your webpage – including in the meta tags (title tags and alt tags). This is specifically important when we look at alt tags as it allows you to rank on image search too, giving your website a better chance of visibility.

There is a fine line between embedding keywords and becoming spammy. It’s important to use your keywords clearly and in the right places. Incorporating high quality and relevant images into your copy, accompanied with a clear alt tag is important to avoid your set being seen as spam.

GrowSkills Guidance

We appreciate the complexity of title tags, alt text and other metadata elements. If you want some more guidance on how to correctly create title tags and alt tags, give our gurus a call!

You can contact us at 0161 706 0012 or drop us a line at info@growtraffic.co.uk