List Of Web Directories

Title graphic for GrowSkills guide on how to create business listings on web directories

Online web directories (think of the Yellow Pages, but an online version) are important for your online visibility.

Listing your website on web directories has a range of benefits. It gets your business in front of potential customers and increases the visibility of your website on search engines, such as Google.

Listing your website and business information on web directories should be an important part of your SEO strategy.

Please use the following as your guide to source web directories and list your business.

1.      Have Your Details To Hand

When adding your business to a web directory, they usually ask for the following information:

  • Business name
  • Email address
  • Telephone number
  • Business address
  • Website URL
  • Username and password (Don’t forget to write this down!)
  • Short description of your business

Some of the directory sites will also ask for the name, email address and job title of the person creating the listing. When adding an email address, ensure it is an email address you have regular access to, as you will need it to verify the listing.

Some web directories will also ask for an image or logo, and your social media links. Before you start sourcing web directories, ensure you have all of this information to hand, including a high-quality image saved to your device.

Perhaps list this information on a Word document so you can refer back to it and copy and paste it if needed.

2.      Get Listed On The Main Web Directories

There are several key web directories your website should be listed on, especially if you have a physical shop, office or business premises. These include:

Let’s start with Google My Business, as this is arguably the most important web directory. Search for Google My Business on a search engine and then click ‘Create Account’.

Google My Business web directoy

You will then be asked to find your business. Google My Business and other web directories often pull information together and create business listings.

If this is the case, you can find and claim your business. Claiming your business allows you to edit and update the listing information.

If your business cannot be found, you can create a new listing for your business by clicking “Add your business to Google” and following the step by step instructions. Adding your business to Bing Places works in a very similar way.

Find your business on Google My Business

When you search for “Yell”, “Yahoo”, or “Thomson Local”, the search engine results page will bring up “Business Listings” or “Get a free listing” option.

Clicking on this and following the instructions is the most simple way to add your business to the directory.

Alternatively, you may have to tweak your search to include the word ‘free listing’ or ‘business directory’. For example,  if I search for ‘Yelp’, the first search engine result will take me to the Yelp website, which I will then have to navigate to find an option to add my business.

Whereas, if I search for ‘Yelp free listing’, I immediately have the option to “Claim Your Business”.

Other online directories that will help boost your SEO rankings include:

  • HotFrog
  • Bizify
  • Cylex
  • Opendi
  • UK Small Business
  • iBegin
  • Independent
  • Touch Local
  • 118 Information
  • Spoke
  • Opening Times
  • Mister What
  • Tradefinder
  • 2 Find Local
  • UKBusinessList
  • Scoot

3.      Look For Niche Directories

Once you have listed your business on standard directories, you should look for niche directories that relate to your industry.

Getting listed on these types of directories will put your business directly in front of potential customers looking for your product or service.

For example, if you are a wedding photographer, you should search for wedding directory websites to list your business. Before you list your business on a niche directory, make sure you ask yourself – Is my target audience likely to visit this site?.

4.      Ensure The Sites Are Reputable

When adding your business to web directories, you must check out the website beforehand.

If you add your business to a spammy, problematic website, this can impact how Google and other search engines view your website.

For example, if several spammy websites are linking back to your website, search engines may not trust your website enough to rank it on the results page.

Many website directories can be spam-filled and problematic. The best way to check is by using a domain authority checker. We love Website SEO Checker.

Simply copy and paste the web directory site’s URL into the box, check the ‘I’m Not A Robot’ reCAPTCHA box and then click Check. You will then be able to see the website’s DA (domain authority) and SS (spam score).

Check authority of web directories with Website SEO Checker

A website directory should have a higher domain authority than your own website. And most importantly, it should have a low spam score (1-30%).

Check domain authority and spam score of website with Website SEO Checker

5.      Verify Your Listing

Once you have added your business details to a web directory, you will have to verify the listing. The website will send a verification link to the email address you have provided.

Be sure you click through to the link and complete your business listing. If you do not verify your business listing, it will not be published and potential customers will not be able to see it.

web listings must be verified

6.      Update Your Listings

Don’t forget to update your business listings! It is usually wise to keep a list of all the website directories you have added your business listing to.

If you change something, such as the telephone number or opening hours, you can then refer to the list and update your business listings on each website.