Introduction To Google Analytics

Title graphic for GrowSkills blog about Google Analytics

Google Analytics is an online platform free to anyone with a website.

By collecting data, it offers a simple way to track & analyze how visitors interact with your website.

It is one of the best web analytical tools available.

With the robust tracking and reporting tools available, you can get a better understanding of what your web visitors or doing and potentially turn them into paying customers.

Google Analytics Insights Examples

The platform will give you an insight into how many visitors your website gets, where those visitors come from, at what time of day they visit, how they navigate through the website, how long they spend on each page, and much more.

Boost Marketing Efforts

By using Google Analytics, you will have a better understanding of how effective your digital marketing efforts are, including SEO, email marketing and social media marketing etc.

Make Positive Changes To Your Business

The platform also gives you an insight into what visitors are looking for on your website. This information can be used to tailor your products and services to meet the needs of your audience.

Integrate With Other Tools

Search Console, Google Ads, Data Studio, Google Tag Manager & Google Optimize are a handful of useful tools used by marketers & business owners – they can all be integrated seamlessly with the analytics platform.