How To Write A Webpage

GrowSkills how to write a webpage guide

Want to know how to write a webpage? Please use the following as your guide to writing content for a webpage.

Every website needs at least three core pages:

  • Home page
  • About page
  • Contact page

Once these three pages have been written and uploaded, you can start working on additional pages, such as a Services or Products page and a Blog page. Each webpage should include at least 300 words of copy.

You can write the copy in a Word document before uploading it using the page builder on your website.

1. Have A Goal For Each Page

Before you start writing a webpage, you must have a goal for the page.

Are you highlighting your core services? Providing more information about your business? Or outlining how people can get in touch with your team?

Unlike blogs, web pages include ‘to the point’ content and sales messages. Having a goal will make it easier to write the copy.

2. Choose Keywords Wisely When Writing A Webpage

Once you have determined the goal for the webpage, you need to decide on which keyword or phrase you are going to be using. You should have already carried out keyword research and be familiar with the keywords you need to include throughout your website.

Choosing a keyword before you write the webpage makes it easy to include the word or phrase in the following strategic places:

  • Title
  • H2 titles
  • First paragraph
  • Dotted throughout the main body of text
  • Meta description (when uploading)
  • Meta title (when uploading)
  • Image alt text (when uploading)

3. Write An Intro With The Main Point

Each web page should start with a snappy and informative intro that immediately gets to the point of the page.

image of intro paragraph to illustrate writing a webpage

4. Include Subheadings (H2’s)

Subheadings should be used to break up the text and make it easier for people to skim to the part they want to read. Your subheads can be formatted in Word.

Under the Home tab, you will find various formats. Highlight the subheading and click Heading 2. When you copy and paste the copy into the web page builder, it should stay formatted.

You should aim to have at least 3 subheadings.

5. Expand Within The Main Copy

The rest of the webpage should expand on the main point outlined in the intro. Keep the sentences short and snappy.

And ensure paragraphs are broken into small chunks that are easy to read and digest. Don’t forget to include the keyword where possible.

6. Include Bullet Points

Bullet points are great for breaking the copy up and adding important snippets of information that are easy to read.

When you come to upload the copy to your website, the bullet points can be formatted in several different ways.

Ensure the copy for each bullet point has a similar number of characters to ensure they are the same size when uploaded.

image of bullet points formatted on a website to illustrate how to write a webpage

7. Add Internal And External Links

Internal links will take the web user to another page on your website when clicked. External links will take the web user off your website and onto a relevant and informative website that relates to the topic.

Internal links are particularly important as they allow the web user to easily navigate your website.

To add a link when writing in a Word doc, highlight the word you want to use as the anchor text* and then click the Insert tab before clicking Link. Paste the URL from the page you want to link to into the Address box and click OK.

When you copy and paste the webpage content into your website, the links will also be copied.

* Anchor text is text on a page with a clickable hyperlink attached to it.

image of adding links in a word doc to illustrate adding links when writing a webpage

8. Finish With A Call To Action

Every web page on your website should have a call to action that lets the web user know what they need to do next. The call to action (CTA) might be to sign up to the email newsletter, download a brochure, get in touch, or shop now etc.

The Call To Action should be attention-grabbing, with informative and action-focused copy.

image of call to action to illustrate how to write a webpage

9. Double Check The Spelling And Grammar

Once your web page copy is finished, you must check the spelling and grammar. If proofreading is not your forte, we strongly recommend using the Grammarly extension. Grammarly can be downloaded as an MS Office extension. Follow the simple steps to get the free add-in.

Once the add-in has been installed, it will appear as a tab at the top of Word. Click the tab and then ‘Open Grammarly’ and fix the issues highlighted by the Grammarly extension.

After your copy has been proofread and is good to go, it can be uploaded to your website!

writing a webpag

Additional Tips For Writing A Webpage

Writing a webpage in a Word document and copying it into your webpage building is usually much easier than trying to write the webpage directly into the page builder.

Before uploading the copy to the webpage builder, run it through an online converter such as WordHTML. This will ensure the content is compatible with HTML without losing any formatting. This is easy to do.

Simply copy the content from Word and paste it into this website then click HTML at the top right and then click clean. Then click Word and copy the clean version before pasting it into a website.


With this step by step guide, you should be able to write a webpage that improves your search engine rankings and draws quality visitors to your site.

However, it is important to remember that webpage content is not just about SEO. A well-written webpage can improve the user experience and convert website visitors into paying customers.

With quality webpage copy, you can encompass the story of your business whilst delivering the right message about your products and services into the minds of your target audience.