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Improving Domain Authority

There are many ways that you can improve the domain authority of your website.

Ranking domains by authority is one of the factors Google uses to measure the importance of websites. These ranking factors can determine where our websites end up on the SERPs (Search Engine Results Pages).

But what actually is domain authority? This GrowSkills blog will answer that question, and we’ll give you tips on how to improve your DA (domain authority).

What Is Domain Authority?

Developed by Moz, domain authority is a ranking metric that ‘predicts how likely a website is to rank in search engine results pages (SERPs).’

DA shows the relevance of your site overall, in regard to the industry or topic you’re in.

Learning the DA score of your website is helpful if you want to determine competitiveness against other websites. If your DA is 50 and your competing sites have DA scores between 41-47, a post from your website has a higher chance of ranking than theirs.

What Is A Good Domain Authority Score?

Websites are ranked on a scale from 1-100.

Those that rank higher will have a better chance overall at ranking higher on results pages. For example, websites like Apple and Samsung have a DA score well into the 90s.

If you have just created a new website, you can’t expect to have a high domain authority score. Newer websites start at 0 or 1.

Typically, a score below 30 is extremely poor, 50-60 is good, and anything above 80 is exceptional. Some websites, like Google, have super high scores because they have an insane amount of external links.

Also, it’s actually easier for you to improve domain authority if you have a lower score.

How To Improve Domain Authority

Boosting your website’s domain authority is a long-term strategy. It doesn’t just happen after making a few adjustments. Here’s a few tips:

1.     Have A Solid Foundation

For any website to even function smoothly, you have to get the basics right. That means making navigation simple, fast, easy. And, considering how much we now rely on our phones, building a mobile-friendly site.

If a user can’t navigate your site easily or things don’t load quick enough, they’ll become frustrated and leave your site. Leaving your website creates a negative effect in site ranking because it equates to no positive user experience. Having positive user experience is what brings new traffic to the site.

Backlinks are important in building any website. High-quality, trusted backlinks within your site plays a huge role on the ranking.

If you want other sites to be linking externally to yours, then you have to create good content. Creating content like videos or blog posts that target specific keywords to get more traffic. Boosting this great content will make sure other people (and sites!) are seeing it, too, and therefore boost your backlink opportunities.

Believe it or not but a good way to build backlinks is through blogging. You can link to your own page where necessary and link to an external source. And if any readers enjoy it, they might link to some of your posts from their own site.

The quality of the backlink is important, which is why they have to be high quality.

If it’s a low quality link then that means that the site may not be reliable. This jeopardises your site then because… why are you linking to non-reputable sources rather than highly respected ones?! Luckily, there are tools to help you identify harmful backlinks in order to eliminate them.

Even though having more backlinks is better, don’t let your site suffer because of them. Thinking about adding links even if they’re not wholly relevant? Don.t. ‘Overstuffing’ is a problem that can happen, and it can affect the ranking.

4.     On-Page SEO

On-page search engine optimisation refers to optimising the content on your pages as well as the pages themselves.

Having internal and external links in your content and using keywords naturally are ways to optimise your content. And formatting your content in certain ways will increase the chances of ranking in Google’s featured snippets.

However, you should keep in mind that the DA ranking only predicts, it doesn’t guarantee success.

Low rankings don’t necessarily mean that your site will perform badly on Google. Just as a high score doesn’t guarantee that your site will gain more traffic or a higher ranking on the SERPs.

The main goal here is building a respectable website and over time, it will achieve solid rankings on search engines.

If you would like help optimising your website to improve your domain authority score, get in touch with the GrowSkills team today.