If you want your website to be successful then you need to be always working to increase your traffic, but once you have gotten a visitor to your site you need to try and get them to come back. Returning traffic can do wonders for your website, but you need to know how to get return traffic.

How To Get Return Traffic

Start an Email Newsletter

When people visit your site or if they purchase something from you you should give them the option to sign up for an email newsletter. With an email newsletter you can tell people about new content you have posted, products you think they would like or deals you have on, and this can entice them to revisit your site. Remember, you need to make sure that the buyer is aware they are signing up for a newsletter, you can’t just use their email without permission.

Get People To Follow You On Social Media

If you have a business then it is a good idea to get a company Facebook or Instagram. With a social media page for your business, you can post about your business, promote sales and show little snippets of content you have on your website. The more people who see this, the more people are likely to visit your site, so try and encourage visitors to follow you on social media.

Regularly Post New Content

Remember to keep uploading new content to your website so people have something new to come back to. If you schedule a day that you always post new content, people will start to remember this and know to come and visit your website on that day.

Reward Customer Loyalty

People will be more inclined to revisit your website if you make it worth their while so make sure to reward people who return and give them something to come back for. This is important when it comes to repeat customers and repeat sales. It doesn’t have to be a huge thing every time someone returns, but a simple employee reward scheme is a great way to get repeat customers.

Keep Trying

You might not get a lot of repeat customers right away, some people are just browsing and if they never return that doesn’t mean you have failed to bring them back. It takes time for these things to happen so don’t get disheartened if you aren’t getting a lot of repeat customers and visitors. Keep trying different things and keep track of what is working and what is not. Eventually, you will find a way of reaching out to customers that works for you and your business.

Good to remember

99% of social media users access it through their phones. If you are planning to use social media to get people to return to your website then you need to make sure all the links you use on social media also work on mobile.

Similarly, if people are following the links to your website on their phones then you need to make sure that your website is mobile-friendly and still looks good and is easy to use on a device of than a computer or laptop.