Calls To Action

GrowSkills Infographic on CTA

What are calls to action and why are they important for your business?

A CTA is a piece of content that encourages the viewers to do something. usually, a call to action is used to convert the user into a lead for your business.

Here are our top tips when creating your calls to action.

Use Strong Command Verbs

A CTA needs to be clear and concise. Let your audience know exactly what you want them to do. It’s important that you start your CTA with the desired action.

Some examples are: ‘Buy’ ‘Download’ ‘Call’.

Take Advantage Of FOMO

Fear of missing out is a brilliant motivator. Your CTA including a time prompt creates a sense of urgency for the viewer. They are more likely to follow your calls to action if they fear they won’t last forever. Nobody wants to miss out on a great opportunity!

Some examples are: ‘Call us TODAY’ ‘Shop now, sale ends Monday!’

Tell Them Why

Your website visitors want to know what your services can do for them. Tell them! Your CTA should include the ‘why’. This is related to your USP (Unique Selling Point) – what can you offer that other’s can’t? Play with the viewers emotions and make them believe they need you!

Some examples are: ‘Book now, it’s free!’ ‘Visit us to book your dream holiday’

Fun Facts To Remember

More than 90% of visitors who read your headline also read your CTA copy.

Adding CTAs to your Facebook page can increase click-through rate by 285%

Our Very Own CTA

Want to create your own calls to action? We can help! Get in touch with the GrowSkills Team today for more advice on how to better your SEO and boost your traffic.