Here is GrowSkills Guide to building backlinks.

Let’s start with the basics. What is a backlink? A backlink is a link that connects one website to another. They are super important to SEO! They are specifically valuable as they act as a ‘vote of confidence’ from one site to another.

A search engine is an index revolving around questions and answers. To prove that your answers are valuable, signal that other sites vouch for them!

Backlinking shows that your content is worth linking to, and deserves to be on SERPs.

Here are our top tips for building quality backlinks!

Create Content That Will Gain Links

Certain types of content perform better and gain more backlinks. If you want to generate backlinks, your content has to be excellent. Change your content up and post a variety of:

– “Why” posts

– “What” posts

– Infographics

– Videos

Submit Testimonials

Every company loves including testimonials on their site. If you love a product or a service, tell them! They will often include a link to your site without you even having to ask! This helps them and you. On the flip side, include testimonials on your site! Anything that builds the relevance of your site is beneficial for your SEO strategy.

Research Your Competitors

As with anything SEO, research your competitors! Where are they getting their backlinks from and who is linking to them? Again, think about the variety of content. Can you include yourself in blog posts? Could you be a podcast guest? See what your competitors are doing, where they are appearing and if it’s working!

Facts To Remember

#1 on Google has 3.8x more backlinks than positions #2-#10

92% of the top search results’ websites have at least one external backlink!

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