Boosting Engagement On LinkedIn

Boosting Engagement On LinkedIn

Boosting Engagement On LinkedIn

If you have a business, then you should definitely have a company page or account on some social media website. There are lots of different social media websites and they are all slightly different. Different social media sights can have different reach, demographics, and responses depending on what you need from your company social media. LinkedIn is a social media platform that is designed to help you network with other companies and potential clients, but you need to know a few simple tricks if you want to make this happen.

LinkedIn is a great platform for you to help grow and promote your business. LinkedIn is a social media website that focuses on businesses, employees and creating good working connections.

LinkedIn is a little different from other social media platforms that you might have for your business and you need to think carefully about the kind of content you post there.

Here are some tips for boosting engagement on LinkedIn.

Boosting Engagement On LinkedIn

Avoid Boring Posts

LinkedIn is full of people trying to promote their company pages and if you are not careful you can end up getting a little lost in the crowd. Remember to promote the business, but it’s ok to shake it up every now and then and do something out of the box.

Try sharing an article that might be relevant to your sector and might interest people. Always make sure to read the article first before you post it and make sure that it is the kind of thing you want people to associate with your brand.

If you are going for a more fun and approachable image, then a funny meme or quote could be a great way to get people engaged in your business and help you stand out in the crowd.

Post at optimal times

When you post your content can have a huge impact on how well it does and how many people it reaches. Data from HubSpot shows that content posted on Tuesday, Wednesday, and Thursday do the best and that the best times to post are between 7 – 8 a.m. and 5 – 6 p.m.

This time schedule is different across every platform, some social media sights are very popular during work hours whereas some are used more after work or weekends. Make sure you look into when is the best time to post for all your different social media and remember what works for one might not work for another.

Choose the right images

You need to make sure that everything you post is consistent. If you have company colours or a logo then make sure everything you post follows that scheme. LinkedIn can get very crowded so if you have a bright logo that people can recognise it will really help you.

Analyse through analytics

Like everything you do with your business, you need to regularly check that it is working and be ready to change it when it isn’t. LinkedIn has its own analytics page that you can use to see what you can improve on and use to grow your business.

Good To Remember

Over half of LinkedIn users access the website from their mobile phone so if you are planning on including any links or posting any long-form content then make sure it is mobile friendly and that it is easy for mobile users to access and read.